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- Our Mission
Our MissionIs to provide our customers with high value and cost effective automotive interior products, with innovation, while striving to exceed all expectations. Our manufacturing uses environmentally friendly, sustainable, and renewable energy source technologies. We are a global automotive interior company offering a large variety of products. |
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Our Values
- Value-adding - We provide high-quality, long-lasting, and visually appealing products. Offering additional services such as custom design options and personalized customer service.
- Responsible - Prioritizing ethical and socially responsible practices such as fair labor, environmentally-conscious sourcing, and reducing waste and pollution.
- Innovative - We regularly Invest in research and development, collaborate with other innovative businesses or organizations, and seek feedback from customers and industry experts.
- Sustainable - We do our best to minimize our carbon footprint, use renewable energy sources, and implement eco-friendly practices in all aspects of our operations, including waste reduction and recycling.
Why Leather?
Leather contributes to a circular economy in which nothing goes to waste. Leather hides are a by-product of the food industry. 20% of the value of an animal comes from secondary industries other than the meat industry (hides, collagen, protein, and gelatin). Hides would simply go to waste if they were not upcycled to create a sustainable material for automotive interiors, as well as other applications.
Animal welfare is an important core value. The Five Freedoms best describe the core principles of animal welfare and are the basis for all actions of the automotive leather industry. The automotive leather industry requires suppliers to work according to these principles:
- Freedom from hunger or thirst
- Freedom from discomfort
- Freedom from pain or injury
- Freedom to express normal behavior
- Freedom from fear and distress
Automotive leather lasts a lifetime. It has always been a preferred material for several reasons: strength & resiliency, naturally flame retardant, repels liquid and dirt- and can become more resistant to soiling/scuffing/scratching by applying high-end finishes, and has the ability to move with the conditions it’s in (leather naturally expands and shrinks with heat to preserve its integrity).
- Farm Animal Welfare Council, 1979